Part 7: Setting Up Goals (And Why You Should)

That’s where goals come in. In Google Analytics, a goal tracks a meaningful action — like submitting a contact form, clicking a “Call Now” button, or completing a purchase. Goals turn your website data into real performance metrics.

What Can You Track as a Goal?

A goal can be just about any action that signals user interest or intent. Common examples include:

• Contact form submissions
• Click-to-call actions on mobile
• Online purchases or bookings
• Newsletter signups
• Downloading a brochure or PDF
• Clicking a key link (like “Schedule an Appointment”)

Once these actions are tracked, you can measure how well your site is converting visitors into leads or customers.

Why Goals Matter

Goals help answer critical questions:

• Are your calls to action working?
• Which traffic sources are driving actual leads?
• Which pages help convert — and which ones lose people?

Instead of just counting visits, goals help you focus on results.

You Don’t Have to Set It Up Yourself

Goal tracking requires a bit of setup in Google Analytics — and in some cases, custom tracking tags or event triggers. But don’t worry — Ingenious handles all of that for our clients.

We’ll help identify the most important actions on your site and configure your analytics so that they’re tracked accurately. This includes working with your existing contact forms, buttons, eCommerce tools, or scheduling systems.

Want to know if your website is truly working for you? Let’s define the right goals and track what really matters. Contact us so we can help you.