Eric Frick Photography

The Client

Eric Frick is a professional photographer whose work spans food, lifestyle, motion/video, commercial photography, and more. With clients including New Era, M&T Bank, Dick’s Sporting Goods, Wegman’s, and numerous colleges & universities, Eric has built a portfolio that speaks to both artistic versatility and commercial appeal. As his client list and body of work continued to grow, he needed a high-quality website that could match the professionalism of his photography and help elevate his digital presence.

Challenges & Goals

At the outset of the project, Eric’s existing website no longer reflected his brand or the sophistication of his work. The site felt outdated in both appearance and functionality, and it lacked the streamlined structure needed to guide visitors effectively. Our approach was guided by the goal of creating a modern, intuitive experience that would allow the photography to shine, while also giving Eric more control over how his work is presented.

New Website Features

The new website delivers a sleek and refined experience that reflects Eric’s aesthetic and professional caliber. The design emphasizes visual clarity and makes his work the focal point. Key features include:

• Clean, minimalist design that allows photography to take center stage
• Simplified navigation for a smoother user experience
• Responsive layouts that showcase work beautifully across all devices
• Infinitus CMS integration for intuitive content management

Infinitus CMS Integration

Central to the redesign was the integration of the Infinitus Content Management System (CMS). Built for flexibility and ease of use, Infinitus gives Eric the freedom to update galleries, publish new work, and make site edits without relying on a developer. The result is a future-ready platform that supports his evolving portfolio and lets his photography speak for itself.